alchedek

‘alchedek’, an English magazine produced in Korea, contains information on Korea’s Economy, Business, Enterprise, Industry, and Culture.

alchedek • VOL. 05 FEBRUARY 2025

GO GLOBAL

Another Name for K-Beauty ‘Made By COSMAX’, Leading Global Beauty • As Republic of Korea rises to the ranks of a global beauty powerhouse, ‘K-Beauty’ has become a brand that captures the world’s attention. In 2023, Republic of Korea’s cosmetics export value increased by 7.9% year-on-year to reach $8.5 billion, maintaining its position as the world’s fourth-largest cosmetics exporter. In the first half of 2024, K-Beauty exports are expected to reach $4.81 billion(approximately 6.5 trillion won). During the same period, cosmetics accounted for $3.31 billion of the $57.1 billion in exports from small and mediumsized enterprises, making it the top export item. At the heart of K-Beauty’s elevated status is Cosmax, the world’s number one cosmetics ODM(Original Design Manufacturer) company.

Korean Health Functional Foods, Growing with Increased Interest in Health, Paving the Way for Global Expansion • The high aspiration of humanity for a healthy life has led to the growth of the health functional food market despite global economic uncertainties. Particularly, there is a growing interest in Korean health functional foods, which boast high excellence and safety through scientific and systematic quality control. Korea Health Functional Food Association is playing a pivotal role in elevating Korean health functional foods to a high-value national new growth industry.

The Bioeconomy Era Led by Biotechnology to Solve Humanity’s Challenges, Korea Research Institute of Bioscience and Biotechnology(KRIBB) Leading Republic of Korea to Become a Global Bio Powerhouse with Source Technology and Domestic and International Cooperation Networks • The era of bioeconomy, where biotechnology solves humanity’s four major challenges-disease, food, environment, and energy- and drives economic growth by creating new industries based on biotechnology, is just around the corner. Bio is gaining attention as a core field of the Fourth Industrial Revolution that can simultaneously improve the quality of life for citizens and drive national innovation and growth. Korea Research Institute of Bioscience and Biotechnology(KRIBB), which has played a central role in domestic bio-research, is at the forefront of creating future bio-growth engines, addressing national agendas, advancing bio-infrastructure, and promoting the health of the public and the realization of the bioeconomy.

The Key to Complete Physical Recovery, ‘Sound Sleep’, Stands at the Center of the Global Market through the ‘Sleeping Bottle’ that Aids Healthy Sleep • Coffee and energy drinks have become a part of modern life, but behind them lies the desire for ‘sleep’. True recovery of our body is achieved not through the caffeine that awakens our tired bodies, but through proper sleep. Only comfortable sleep can lead to true recovery of the brain, muscles, and hormones, making healthy sleep the real fatigue reliever. The natural sleep drink Sleeping Bottle is providing healthy sleep and comforting the weary days of modern people.

Protecting Korean Companies Intellectual Property Rights Both Domestically and Internationally, online and offline as well as Expanding the Territory of K-Brand • The protection of companies’s intellectual property has emerged as a key variable determining the success or failure of domestic and international business. As the global popularity of K-brands increases and they gain attention in the global market, cases of intellectual property rights infringement by imitating our brands are also on the rise. According to the OECD, the scale of counterfeit goods infringing on the intellectual property rights of Korean companies distributed worldwide amounted to $9.7 billion as of 2021, which is equivalent...